Who We Are
About Well Run Consulting
At Well Run Consulting, we do more than just manage numbers—we partner with businesses to drive real, commercial impact. As CFOs, we don’t just look at financial reports in isolation; we take a deep dive into operations, logistics, HR, manufacturing, and sales to truly understand what’s happening in a business. Because to provide the right financial strategy, we need to see the full picture.
Our strength lies in cutting through complex data and turning it into clear, actionable insights.
What sets us apart is our ability to bring both a financial and commercial marketing lens to our work. Understanding consumer problems, analysing data to find market opportunities, and aligning financial strategy with business growth—this is where we excel. Lara, with her deep expertise in FMCG and inventory analysis, ensures that businesses don’t just have data but know how to use it. And, with Rob’s background in corporate finance, data analysis, debt structuring, and transaction advisory, Well Run delivers a balanced mix of hands-on business insight and structured financial discipline.
The businesses we work with do not need a full time CFO, but benefit from bringing in an experienced CFO to add some muscle to their finance team when they need it. We bring in the structures and routines to help your business run more smoothly.
By following the Well Run Routine you will never feel like you are in the dark again. You will have the information you need at your fingertips. You won’t have to spend valuable time working out things like:
What is your cash burn rate?
Which of your products are most profitable?
Will you hit the half year target?
Do you have enough cash to pay your tax bill?
Where is your growth coming from?
Ready to Talk?
Whether you’re curious about working together or need quick, expert advice—let’s chat. Book a call that suits where you’re at, from a free discovery session to a deep-dive power hour. We’re here to help you move forward with clarity and confidence.
Who We Are
Lara Wehby
Lara Wehby founded Well Run after having her first child in 2015, in order to give her more flexibility. She is a Chartered Management Accountant with 20 years’ experience working in industry. Lara loves numbers and data and stands by the motto ‘knowledge is power’. Numbers and data don’t just mean your accounts. They include your sales, pricing, marketing statistics, email flows, sick days, staff turnover and more. All this information can be analysed and used to make better business decisions. When you’re truly knowledgeable about your business, you can unlock new and sustainable growth.
Lara has an ability to simplify complex business problems and bring a unique way of thinking to come up with tailored solutions. Lara then delivers these solutions in a simple and clear manner to key stakeholders and supports businesses in the execution phase.
When not helping businesses unlock their potential, Lara is either spending time with her family or training for her next run. Lara’s priority is her family, resulting in a no-nonsense business model. Lara works hard, quickly and efficiently to minimise your cost and maximise the benefits to your business.
Rob Catterall
Rob Catterall has built a career over the past 20 years, turning financial complexity into clarity. As a Virtual CFO, he works alongside business owners to enhance financial decision-making, implement structured processes, and execute high-value projects. Having led finance teams in infrastructure, energy, FMCG, and high-growth businesses, Rob understands what it takes to balance strategy, operations, and financial discipline.
Whether it’s guiding a company through a major financial shift, optimizing profitability, or applying corporate finance principles in a practical, sustainable way, he provides business leaders with the insights and structure they need to thrive.